STANDING ON THE BACK OF ANGELS DESTINED TO CREATE (01) / PERSONAL ETHOS
ARTDIRECTOR
Creative thinker +10 years xp Newly based in Montréal
For over a decade, I’ve shaped campaigns, ideas, identities and visual worlds. What I love most is the whole arc of creation from chasing the first spark of an idea to refining the final detail that brings it fully to life.
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ART DIRECTION / CAMPAIGN
NIKE: TO THOSE WHO JUST DID IT
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BRAND IDENTITY / DIGITAL
WINAMP REBRANDING
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ART DIRECTION / CAMPAIGN
SAMSUNG GALAXY A15
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VISUAL ART PROJECT
VISUAL FRAGMENTS
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CAMPAIGN IDEA
HEINZ: RIDICULOUSLY REAL. RIDICULOUSLY GOOD.
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ART DIRECTION / TELECOM
TUNISIE TELECOM - WIFI MESH
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EXPERIMENTAL VISUAL ART PROJECT
ANIMA
AI MANIAC✦
I’m deeply immersed in the world of AI, not just as a user, but as a constant explorer. I follow new research, product launches, and industry debates every day, experimenting with everything from coding assistants and design tools to music generation platforms and world generation systems.
Beyond the tools, I’m fascinated by the bigger questions: Will “World Models” eventually surpass today’s LLMs, as Yann LeCun and Fei-Fei Li the godmother of AI suggest? Will AGI or ASI lead us toward a world of abundance and utopia, or something far more complex?
EXPLORE THE AI LAB ✦