SAMSUNG-GALAXY
A15
- AGENCY
- VML Tunis
- CREATIVE DIRECTOR
- Mohamed Salah Baccouche
- COPYWRITER
- Moômen Drissi
- ART DIRECTOR
- Amine Hammami
- DESIGNER
- Ahmed Hadded
- DESIGNER
- Fatma Meddeb
- PHOTOGRAPHER
- Joanna Ben Soussi
- ACCOUNT MANAGER
- Houneida Ghorbel
- STRATEGIC PLANNER
- Yahia Ben Haj Yahia
- PRODUCTION
- Red Prod
- DIRECTOR
- Farouk Fayela
THE PROJECT
- CLIENT
- Samsung
- PROJECT
- Galaxy A15
- FORMAT
- 360° Launch Campaign
- ROLE
- Art Director
OVERVIEW
For the Tunisian launch of the Galaxy A15, our strategy was to turn accessibility into aspiration, positioning the phone as a first choice for Gen Z rather than a compromise. We chose actor and youth icon Fares Abdeddayem to give the campaign an authentic local voice, cultural relevance and strong social currency. His influence was paired with Samsung’s global “Awesome is for Everyone” music platform, connecting local character with global brand recognition. Through a 360° campaign combining talent, rhythm and product moments, the A15 became the enabler of an awesome everyday—proving that flagship energy doesn’t require a flagship price.
