VISA INFINITE
× ATTIJARI BANK
- CLIENT
- Attijari bank
- PARTNER
- Visa Infinite
- SCOPE
- Campaign / Launch / Digital
- ROLE
- Art Direction / AI Imaging
A premium card concept built around iridescence: an evolving material experience that gives Visa Infinite a distinctive and personal expression.
INFINITE IRIDESCENCE.
Premium cards often rely on fixed symbols of status. Attijari Infinite instead makes exclusivity something to experience, not merely display.
Its iridescent surface shifts with light, movement, and perspective, giving one object seemingly endless visual expressions. Every encounter feels personal; no two are entirely alike.
Studies in refraction, iridescence, and color in motion.
LIGHT BECOMES MATERIAL.
The card carries the same restrained visual language: an obsidian base, a precise metallic chip, and a spectral reflection that changes with movement.
- Soft-touch black core
- Brushed champagne metal
- Dynamic spectral finish
SIMPLE. RARE.
UNFORGETTABLE.
A speculative portfolio case study exploring premium art direction and AI-assisted campaign imagery.