For a time, it seemed my destiny had already been written. At 15, my father introduced me to coding, hoping I would follow in his footsteps and become a software engineer.

Along the way, though, I found myself more captivated by design than code. Product design opened the door to an entirely new creative universe, one that finally felt like my own.

Amine's father in a retro computer studio
ARCHIVE 01 / THE ENGINEER
Miniature display ring showing green code Surreal painting of a butterfly sailing ship at sea
OBJECT 02 / WAKE UPPAINTING 08 / SURREALISM
Classic Microsoft Visual Basic project window Adobe Photoshop 7 splash screen
VISUAL BASIC / MICROSOFT 2003PHOTOSHOP 7 / ADOBE 2002
Vintage halftone angel in flight Minimal white turntable
OBJECT 03 / IN FLIGHTOBJECT 03 / ELSEWHERE
WHAT CAME NEXT?

ONE PATH
BECAME MANY.

Four territories

One vision.
Many ways to create.
  1. 01Art Direction
  2. 02Brand Worlds
  3. 03Image & Film
  4. 04AI & Emerging Technology

Turns out I wasn't looking for one discipline.

I was chasing
every possible way to create.

THE STORY CONTINUES THROUGH THE WORK

LET'S CREATE
TOGETHER.

aminehammami93@gmail.com
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